Free to attend

Monday, July 9

11:45 a.m. – 1 p.m.
Workshop 1: Retail’s Response to Helping Churches Stay Safe & Secure

Stop by the Food Court on the floor and bring your lunch to this session.
Free for All Retailers and Church Bookstore Managers & Staff; Ticket Not Required
Located in the Church Bookstore Connection Center (Badge Required)

Now more than ever, churches are recognizing the need for safety and security precautions. The challenge is knowing where to start and what approach makes the most sense. In addition, churches that already have a security presence are faced with the question of whether their team is adequately trained to meet the need. Churches are looking for trusted sources to help them navigate these difficult issues and Group Publishing, in partnership with Christian retail, is uniquely positioned to be able to respond in meaningful and compassionate ways.

This interactive and highly experiential workshop focuses on creating opportunities to partner with the local church by providing video-based resources designed to help keep their congregations safe. It will also provide resellers with a unique insight into the most common church medical and security threats so they can confidently point their church customers in the right direction for solutions.

Craig Cable, Business Director (Group Publishing)

2 – 3 p.m.
Church Bookstore Workshop: Triumph in Church Store Operations

Free for Church Bookstore Managers & Staff; Ticket Not Required
Located in the Church Bookstore Connection Center (Badge Required)

Are your church store operations up-to-date? Are you utilizing your resources to run a successful business in the most effective way to be a good steward? Join our conversation on how to successfully run your church store and optimize your bookstore operations.

Susan Chipman, Director of Retail Services (Granger Community Church; Granger, IN)
Rachel Savage, Senior Director of Bookstore Operations (Calvary Chapel Melbourne; W. Melbourne, FL)
Noel Russell, Director of Retail Services (Christ Church; Fairview Heights, IL)

3:30 – 4:30 p.m.
Xulon Press Retailer Workshop

Located in the Church Bookstore Connection Center (Badge Required)
Free to All Retailers; Ticket Not Required

Join us for a chance to win a Visa gift card! 

4:30 – 6 p.m.
Workshop 2: New Model of Digital Media

Located in Lincoln A

Maximize the Social Media Lounge: Use Free CBA Media Assets to Connect with Your Community & Increase Impact
CBA’s project to ignite the industry to greater levels of performance includes offering excellent video assets from UNITE 2018 and providing experts to help you hit home runs with your social media. This session gives you the background you need to understand why this new media is valuable for retailers and how to take full advantage of the resources offered. Post right from the Social Media Lounge and see results before you get home.

Deborah Mash, CEO (Circle Take Productions)
Giovanni Gallucci, Digital Strategist (search + social + strategy)

4:30 – 6 p.m.
Workshop 3: Passion of Bookselling

Located in Jackson E

Ignite Your Passion for Bookstore Mission: Your First Love in Faith Sparks New Ways in Ministry
Retailing is about loving what you do, and for Christian retailers loving what you do has a bigger impact than they sometimes think. This session not only reminds you of what makes your ministry so powerful and beautiful but also offers solid techniques to get you on track.

Richard Knox, Sales Director (Moody Publishers)
Lorena Allen, Managing Director (Eastview Christian Church Bookstore)

Tuesday, July 10

8:45 – 10 a.m.
Workshop 4: Turning Your Store Around: Strategies & Tactics

Located in Jackson C

Strategies & Tactics to Reboot & Reignite Your Store
Everything is changing; engage with fellow retailers on successful ways to reinvent your store. Learn more about how to engage your community in fresh ways to build traffic and sales.

Darron Schroeder, Assistant Manager (Baker Bookhouse)
Bob Gillett, Church Relations Coordinator (Baker Bookhouse)

2 – 3 p.m.
Church Bookstore Workshop: Using Church Branding to Reach Your Target Market

Located in the Church Bookstore Connection Center (Badge Required)

As a church store manager, you face one of the toughest markets. Are you using all of the resources you have to reach your target market? Are you using your church’s branding to reach the members of your church and supply a direct connection to your church bookstore? Join us as we discuss ways to broaden your target market and expand your reach!

Susan Chipman, Director of Retail Services (Granger Community Church; Granger, IN)
Rachel Savage, Senior Director of Bookstore Operations (Calvary Chapel Melbourne; W. Melbourne, FL)
Noël Russell, Director of Retail Services (Christ Church; Fairview Heights, IL)

CBA hosts ICVM for Pitch-A-Thon & Media Workshop

Tuesday, July 10 from 1:30 – 7:30 p.m.

1:30 – 3:30: CBA/ICVM Pitch-a-Thon
Located in the Presidential Ballroom

This dynamic new event connects content creators with media producers to improve the quality and distribution of Christian thought and ideas through books, movies, and other media. The session includes time to pitch ideas for books to movies and movies to books. It will increase opportunities to meet key media people, followed by a workshop and a social networking time.

Reserve a spot to pitch your ideas by completing the reservation form.

4:30 – 6 p.m.: Workshop: Winning with New Christian Media Models
Located in Washington B

A panel will discuss new strategies in maximizing communications and entertainment media for cultural influence using sustainable business practices.

Jared Geesey, General Manager (Christian Cinema)

6 – 7:30 p.m.: ICVM Ice Cream Social
Located in Washington B

ICVM kicks off its annual conference with this co-hosted event with CBA to bring filmmakers, movie producers and distributors, publishers, and authors and content creators together for fun, networking, and building relationships.


View speaker/artist bios.

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