Tuesday, July 10,  9 a.m. – Noon
Washington B, Gaylord Opryland Resort & Convention Center
Free to all authors

Sponsored by:

Author Boot Camp features topical discussions on how writing and publishing are changing in the digital age and best practices for bringing books to market.

Whether authors are published, exploring independent publishing and marketing, or wanting to understand new business dynamics in publishing today, Author Boot Camp provides inside information from practitioners who can help them succeed.

Registration is free at the door. Industry professionals attending convention may register as part of their online registration.
(Note: To enter the convention’s Exhibit Floor requires professional registration and a badge.)


Distribution and the IngramSpark Platform

Robin Cutler, Director, IngramSpark
IngramSpark is an award-winning independent publishing platform, offering indie authors and publishers the same print and digital products and global distribution enjoyed by big-time publishers. Once you finish and format your book, IngramSpark makes it possible to share it with over 70 major online retailers, 39,000+ libraries and physical retailers, and millions of readers. Learn more about how IngramSpark supports authors and publishers produce quality publications, achieve global distribution, and access free resources to publish successfully. It’s your content. IngramSpark just helps you do more with it.

Self-publishing 101

Justine Bylo, Manager of Content Acquisitions, IngramSpark
Whether you’ve got a finished manuscript, or merely an inkling for a best seller, navigating the world of self-publishing can seem like a daunting task. However, with the right tools, content, marketing and distribution strategies in place, being successful is a lot easier than it sounds. Join us for insights from the indie author’s publishing playbook. Learn how to get your content noticed and into the market.

Metadata Matters

Nicole Robinson-Hamilton, Manager of Ingram Data Services
Are you using book metadata correctly to market your book and boost your sales? Ingram’s Manager of Data Services, Nicole Robinson-Hamilton, lays out the role of metadata in book discovery and book sales and some best practices and actionable tips for getting your work into readers’ hands.

Pricing Your Book for the US & Global Markets

Pam Dover, Sales Manager, IngramSpark
A highly important aspect of your book marketing plan is to determine how to price your book. Before you can do that, you should consider your publishing goal. Is it to make as much money as possible? Do you just want to reach as many readers as you can? You will have to take this big question seriously and think strategically about setting your price in your book metadata, but pricing is less overwhelming when you consider a few basics.

Selling to Bookstores

Josh Floyd, Senior Key Account Sales Manager, IngramSpark
Independent booksellers have sales goals to meet so they can stay in business. To do this, they must keep their clientele coming back by offering unique books and great “discoveries,” hosting events, and providing excellent service. Josh Floyd will share his insights and experiences on selling to bookstores.

Marketing: The Key to Success for Delivering Your Message & Creating Sales

Sharon Castlen, Publishing Consultant/Book Marketer, Integrated Book Marketing
IngramSpark fulfills your distribution needs. You can get copies for your personal sales and they create opportunity for bookstores and libraries to order your books. Now let’s create the marketing that gets your message out and creates sales!   How do you let the churches, church bookstores and libraries, Christian bookstores, pastors, Christian educators, reading groups and the general consumer know about your book? Learn how and when to use the key marketing elements and tools to get the word out with cost and time effectiveness. Receive hands-on tips and resources to create a strategy that you can implement for your specific books in the Christian and secular communities.


Complimentary Author Luncheon

Authors registered for Author Boot Camp or working and aspiring authors may attend:

Salem Media Group Author Luncheon

Tuesday, July 10, Noon – 1:30 p.m.
Washington B
Free to all authors registered for Author Boot Camp.
Limited to first 100 authors.

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